Flexible plans that scale with your team.
Start small with our friendly-pricing program for new practices. Grow into Core. Scale to Enterprise. No surprises.
Three ways to run on Morning.
Same engine on every plan — wearables, biomarkers, AI, white-label. What changes is the size, the seats, and the level of support.
Solo
- 1 + 2 coach seats
- White-label on subdomain
- All 300+ wearables
- Lab ordering (pass-through)
- Standard AI insights
- Email support
Practice
- 5 seats included (operator, coaches, admin)
- White-label on your own domain
- All 300+ wearables
- Lab ordering + 10% margin for your practice
- Full AI insights + protocols
- Email + monthly CSM call
Enterprise
- Unlimited seats — custom per org
- Full custom white-label (apps included)
- Lab ordering + 15% margin
- Full AI + custom reports and models
- Dedicated engineer + custom integrations
- Dedicated CSM with SLA
All plans include a 30-day pilot period. Annual contracts save 20% and waive setup fees.
Costs to set up
Implementation fee
Includes support and training from the Morning team. Your team gets a hands-on launch — branding, protocol configuration, and member migration.
New-practice program
For operators in their first year — gyms, coaches, and clinics launching longevity. We help you ramp with reduced pricing and a clear growth path into Core.
From signup to live members in days.
Apply
Tell us about your practice. We confirm fit and set up your workspace.
Configure
Add branding, choose protocols, connect lab and wearable rails.
Onboard
Bulk import members or invite one by one.
Launch
Members get your branded experience. Your team uses the operator dashboard.
Most operators go live in 10 days. White-glove onboarding included.