The Operating System for
Longevity Practices.

The complete platform to launch branded longevity care — wearables, labs, AI-powered protocols, member tools, and your own brand. Already connected.

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Maya Bennett
42 · Boston · Member since 2024
Wearables
live
O
Oura Ring
Sleep 87 · HRV 62 ms
A
Apple Watch
Move 8 / 12 hrs
D
Dexcom G7
Glucose 96 mg/dL
Biomarkers
Out of Range Normal Range Optimal Range
Biomarker Latest Normal / Optimal Trend
HRV
−24% from baseline. HRV decline suggests reduced physiological resilience under daily stress.
57ms↘
40–100
—
CGM Variability
High variability, loss of metabolic flexibility.
38%↗
<38%
<33%
HbA1c
Pre-diabetes adjacent.
5.8%↗
<5.7
5.0–5.4
LDL-C
Gradual upward drift.
138mg/dL↗
<130
<100
ApoB
82mg/dL↗
<90
<80
Avg CGM Glucose
Normal averages mask reduced metabolic flexibility under stressors. Aligns with A1c.
96mg/dL↗
70–99
85–95
Ferritin
Plateaued.
26ng/mL↗
15–150
40–60
The platform behind leading longevity practices
Vital Longevity Summit Performance Alma Nova Wellness Atlas Recovery Hudson Health Solstice Club Kindred
The thesis

The longevity economy is being built right now.

Equinox launched Optimize. Life Time launched MIORA. Independent gyms are adding biomarker testing. Wellness clubs are blurring with longevity clinics. Aesthetic clinics are expanding into hormone optimization and ongoing care.

The operators driving this shift need infrastructure that didn't exist five years ago. Wearable data, lab integration, AI protocols, branded member experience — all in one platform, run as their practice.

Morning Health is that infrastructure.

$1.7T
Global wellness market, growing 8% annually
52%
Of premium gyms adding longevity services
6 countries
Where our operators run their practices
The product

Three pillars.
One platform.

Biomarkers from labs. Wearables, unified. Protocols, history, and notes — in one chart.

01Biomarkers from labs

Every biomarker, one timeline.

Pull labs from anywhere or order new panels in two clicks. Trends and optimal ranges — not just normal-range pass/fail.

  • Order labs through Quest, LabCorp, and 10+ partners across all 50 states
  • Upload results from any lab, prior tests, or external providers
  • Optimal-range trends with longitudinal context, not pass/fail
  • AI flags what's drifting and what to test next
Quest · Synced
Latest panel · Q2
Synced
ApoB74 mg/dL ↓12
hsCRP0.6 mg/L ↓0.4
HbA1c5.3 % ↓0.2
Vit D28 ng/mL attention
ApoB — 24 months
−32%
02Wearables integrations

Wearables, unified.

300+ wearables in one dashboard. Sleep, HRV, glucose, recovery, training load — synced live into every member record.

  • Oura, Apple Watch, Whoop, Garmin, Dexcom, and 295 more
  • Live syncing — no manual uploads, no CSV gymnastics
  • Patterns across devices, not siloed by app
  • Wearable signals overlaid on lab biomarker trends
Live sync
Connected devices
O
Oura Ring 4
Sleep · HRV · readiness
A
Apple Watch S10
Activity · heart · ECG
D
Dexcom G7
Glucose · real-time
W
Whoop 4.0
Strain · recovery
+ 296 more wearables
HRV — last 30 days
+18%
03Protocols, history, notes

Protocols, history, and notes — in one chart.

AI-suggested protocols from real biomarker drift. Centralized medical history. Voice-transcribed appointment notes. All in one chart.

  • AI protocol suggestions tied to actual biomarker movement
  • Centralized medical history — prior providers, labs, meds, surgeries
  • Voice-transcribed appointment notes that draft themselves
  • White-label everything: domain, colors, emails, member app
A Alma
Today

Good morning, Sarah

Morning sunlight
10 min · before 9am
Strength: lower body
45 min · 4pm slot
Berberine
500mg with lunch
Magnesium glycinate
400mg before bed
From your coach
Strong week on sleep. Let's add 10g creatine before lift today.
AI protocol suggestion
from Q2 panel
ApoB trending high. Consider adding berberine 500mg with lunch; review saturated-fat intake at next visit.
3 suggestions queued · auto-drafted from labs + history
For operators

Built for operators across longevity.

Longevity gyms & biohacking studios

Add biomarkers, recovery tracking, and personalized protocols to your training programs.

Learn more

Wellness clubs & recovery centers

Layer clinical-grade health data on your existing member experience.

Learn more

Aesthetic clinics adding longevity

Expand from procedures into hormone optimization and ongoing care.

Learn more

Online coaches & longevity creators

Turn audience trust into a real care platform that scales.

Learn more
How it works

From signup to live members in days.

01

Apply

Tell us about your practice. We confirm fit and set up your workspace.

02

Configure

Add branding, choose protocols, connect lab and wearable rails.

03

Onboard

Bulk import members or invite one by one.

04

Launch

Members get your branded experience. Your team uses the operator dashboard.

Most operators go live within 5 days. White-glove onboarding included.

Outcomes

Operators using Morning Health see:

+47%
Member retention at 6 months
M1M3M6
$2,400
Additional annual revenue per member from labs and protocols
Lab orders$1,080
Protocol upgrades$720
Supplements$420
Add-on tests$180
5days
Signup to first member onboarded
Day 0
Day 2
Day 4
Day 5
Apply → configure → onboard → launch.

Pilot cohort projections, May 2026. Updated as pilots produce real numbers.

What operators are saying

In their words.

We had five tabs open to do one member review. Now we have one. Our coaches got their evenings back.

S
Sarah C.
Founder, Cedar Longevity Club · Boston

Members think we built the whole app ourselves. Honestly? We let them.

J
Jordan R.
Director, Summit Performance · Austin

We added hormone optimization in three weeks. No EHR, no new hires, fully branded as us.

V
Valentina O.
Founder, Solare Aesthetic · CDMX

Pilot quotes · permission to use granted · May 2026

Pricing

Simple pricing.
White-label included.

Solo

Solo coaches, longevity creators, small wellness practices

$299/mo
Start free trial
MembersUp to 100
Seats1 + 2 coaches
White-labelSubdomain
Lab orderingPass-through
WearablesAll 300+
AI insightsStandard
SupportEmail
Most popular

Practice

Gyms, wellness clubs, longevity centers, aesthetic clinics

$1,500/mo
Book a demo
MembersUp to 1,000
Seats5 included
White-labelCustom domain
Lab ordering+ 10% margin
WearablesAll 300+
AI insightsFull
SupportEmail + monthly call

Enterprise

Multi-location, franchises, enterprise wellness

Let's talk
Contact sales
MembersUnlimited
SeatsCustom
White-labelFull custom
Lab ordering+ 15% margin
WearablesAll 300+
AI insightsFull + custom
SupportDedicated CSM

All plans include a 30-day pilot period. Annual contracts save 20% and waive setup fees.

FAQ

The awkward questions.

Do I need an EHR to use Morning Health?
No. Morning Health is the platform you run a longevity practice on when you don't have — or don't want — an EHR. If you already have one, we sit alongside it, not on top of it.
How does lab ordering work in my country?
In the US, we order direct through Junction's network — Quest, LabCorp, and 10+ partners across all 50 states, with in-person draw sites and at-home phlebotomy. In LatAm, members upload results from any local lab (Synlab, Compensar, Dinámica, others). Results flow into the dashboard either way.
Is this HIPAA compliant?
Yes. HIPAA from day one, signed BAA on every plan, encrypted at rest and in transit, role-based access with audit logs. SOC 2 Type II lands Q4 2026.
How is this different from other longevity platforms?
Most "longevity platforms" are either EHRs for licensed clinics (Ultralight) or analytics layers on top of an EHR you already have (Heads Up). We're neither. We're the operator stack for practices that don't want an EHR — wearables, labs, protocols, branded member app, in one place.
Can I migrate my existing members?
Yes. Bulk CSV import is included. We can also pull from common CRMs (Mindbody, ABC, Hubspot) — ask us about your specific stack on the demo call.
What does white-label actually include?
Custom domain, your logo and colors, your outbound emails, branded reports and PDFs, even your favicon. Members never see Morning Health anywhere — they see your practice.
How long does onboarding take?
Most operators go live within 5 days: apply, configure branding and protocols, import members, launch. White-glove onboarding is included on every plan — no separate fee.
What happens to my data if I leave?
You own it. Full export of member records, labs, wearable history, and protocols in standard formats (CSV, FHIR). We give you 90 days to retrieve everything after cancellation, no questions asked.

The longevity economy
needs infrastructure.
We built it.

Book a 30-minute demo. We'll walk you through the platform, talk pricing, and answer questions about your practice.

Book a demo